Reforme Lab|About Us
Reforme Lab|About Us

About Reforme

The story of Reforme Lab began in 2017 amidst the growing interest in injectables. As this field saw an influx of practices, we noticed a gap - the need for a holistic approach that combined the artistry and science essential to providing comfort and confidence to every patient. Some practices excelled in the scientific aspect, instilling ease during procedures, but lacked the artistic finesse to make minimal injections appear subtly striking

Rediscover Beauty

Our commitment to seamlessly blending art and science sets us apart, guiding every step of the process with methodical precision and intentional care. Our goal is for each patient to leave Reforme Lab feeling confident and delighted with the result. At our core, we are dedicated to embracing and empowering individuals by enhancing the unique beauty they already possess. We understand that each person is distinct, and our approach is customized to cater to their needs, ensuring that their experience at Reforme Lab is exceptional.

Behind The Lab

Reforme Lab
Deena Kubti
100 _Brand_Mark_
Founder

Master Injector & Clinical Educator

Kelly Ross
Kelly Ross
100 _Brand_Mark_
Medical Director

NP-PHC

Screen Shot 2024-05-13 at 10.08
Ruba Abunakira
100 _Brand_Mark_
Director of Operations
Reforme Lab
Erika Baibachaev
1920 _Brand_Mark_White_
Nurse Injector

RN, B.Sc.N

Olivia Verdonk
Olivia Verdonk
1920 _Brand_Mark_White_
Nurse Injector

RN, B.Sc.N

alana antonenko
Alana Antonenko
100 _Brand_Mark_
Medical Aesthetician
Reforme Lab|About Us

Deena Kubti

Master Injector & Clinical Educator - Founder

Founder and head nurse injector Deena Kubti completed her Degree in Nursing with Honours in Toronto. She started her career as a Nurse Injector 2018 and has been a staple name in the industry ever since. Nurse Deena meets her clients' vulnerability with empathy. Growing up in a household with five sisters has taught her the importance of cultivating long lasting relationships built on trust. She respects the artistic process behind injectables and believes in the value of spending as much time as needed with her patients to address questions, and to review all available options for treatment and products.

Reforme Lab|About Us

Kelly Ross

Medical Director

She received her BN from the University of New Brunswick-Humber in 2007, and her MS of Nursing, and Nurse Practitioner Certification, from Ryerson University in 2012. Kelly worked as a registered nurse at Toronto General from 2007-2011, and as a Nurse Practitioner in Primary Care at Unison Health & Community Services from 2012-2021. She also has taught Community Health Nursing in the Bachelor of Nursing Program at Humber College since 2009.

Reforme Lab|About Us

Ruba Abunakira

Director of Operations

With over 8 years of hands-on management experience, Ruba has excelled at fostering high-performing teams and delivering outstanding customer service. Throughout her career, she has effectively managed teams, motivated staff, and implemented strategies that drive operational efficiency and enhance customer satisfaction. Outside of work, Ruba embraces her role as a proud boy mom, finding joy and fulfillment in the adventures and milestones of parenthood. When not busy with work or family commitments, you can often find her at the gym.

Reforme Lab|About Us

Erica Baibachaev

Nurse Injector RN, B.Sc.N

With a wealth of experience in caregiving as an Oncology Nurse, and a passion for blending science and art, Erika specializes in skin treatments and injectables here at the Lab! Erika completed the Reforme Lab mentorship program with Nurse Deena in 2022 and was excited to hone her skills as a full time Nurse Injector in Toronto. Her dedication to her craft is evident in the results she produces, and we couldn’t be more happy to have her on the team!

Reforme Lab|About Us

Olivia Verdonk

Nurse Injector RN, B.Sc.N

Olivia graduated with honours from Queens University in 2020. She began her nursing career in Oral and Maxillofacial surgery and Plastic and Cosmetic Surgery with 4 year’s experience. Her years of experience with facial anatomy and her own interest in health and beauty attracted her to a career in aesthetics. Olivia strives to provide an environment that promotes self confidence and boosts clients natural and unique beauty.

Reforme Lab|About Us

Alana Antonenko

Medical Aesthetician

Alana is a medical aesthetician of 5 years. She is passionate about self-care, wellness, and skincare. In her mission to make you feel confident, relaxed and beautiful in your skin, she offers skincare, facials, device treatments, body treatments and more. With over 5 years background experience, her treatments are designed to make you look and feel your best.

Our Story

The story of Reforme Lab began in 2017 amidst the growing interest in injectables. As this field saw an influx of practices, we noticed a gap - the need for a holistic approach that combined the artistry and science essential to providing comfort and confidence to every patient. Some practices excelled in the scientific aspect, instilling ease during procedures, but lacked the artistic finesse to make minimal injections appear subtly striking

Rediscover Beauty at Reforme Lab